Privacy Policy

Last updated: June 2024

Aceline Fabric Interiors ("Aceline", "we", "us", or "our") is committed to protecting the privacy of everyone who visits our website or enquires about our bespoke stretch-fabric wall finish services. This Privacy Policy explains how we collect, use, store and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Aceline Fabric Interiors is a Kent-based studio providing bespoke stretch-fabric wall finishes for private residential clients across London and the UK. For the purposes of data protection law, we are the data controller of personal information you provide to us.

2. What Data We Collect

We collect personal data when you interact with our website, including when you:

• Submit a contact form, enquiry form, or request a quote;
• Request fabric samples or ask about wall finish options;
• Correspond with us by email, telephone, or in person during a consultation.

This may include your:

• Name and contact details (email address, telephone number, postal address);
• Project details (room dimensions, fabric preferences, property location);
• Any other information you choose to share with us regarding your enquiry.

3. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases to process your personal data:

• Consent — where you have submitted an enquiry, contact form, or quote request and provided your details voluntarily;
• Legitimate interests — to respond to enquiries, provide quotations, and manage our client relationships in a way you would reasonably expect;
• Contractual necessity — where processing is required to perform a contract with you, such as arranging a consultation, quotation or installation.

4. How We Use Your Data

We use the personal data we collect to:

• Respond to enquiries, quote requests, and sample requests;
• Arrange consultations, site visits, and installations;
• Provide tailored recommendations on fabric, colour and finish options;
• Maintain records of client projects for quality and warranty purposes;
• Comply with our legal and regulatory obligations.

We do not sell or share your personal data with third parties for marketing purposes.

5. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. Enquiry and quote data is typically retained for the duration of the project and a reasonable period thereafter to support any warranty or aftercare queries, after which it is securely deleted or anonymised.

6. Your Rights

Under UK GDPR and the Data Protection Act 2018, you have the right to:

• Access — request a copy of the personal data we hold about you;
• Rectification — ask us to correct inaccurate or incomplete data;
• Erasure — request that we delete your personal data, where applicable;
• Restriction — ask us to limit how we use your data;
• Object — object to our processing of your data on certain grounds;
• Data portability — request your data in a portable format, where applicable.

To exercise any of these rights, please contact us using the details below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has not been handled in accordance with the law.

7. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.

8. Cookies

Our website may use essential cookies to ensure it functions correctly. We do not use cookies for third-party advertising purposes.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Any updates will be posted on this page.