Privacy Policy

How Aceline Fabric Interiors collects, uses and protects your personal data.

Last updated: September 2026

Aceline Fabric Interiors ("Aceline", "we", "us" or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit acelinefabricinteriors.co.uk, submit an enquiry, request information, receive a quotation or engage Aceline Fabric Interiors for a residential project.

We process personal information in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Aceline Fabric Interiors provides tailored stretch-fabric wall finishes for private residential interiors.

For the purposes of UK data protection law, Aceline Fabric Interiors is the data controller of the personal information described in this Privacy Policy.

Website:
https://acelinefabricinteriors.co.uk

Privacy enquiries:
studio@acelinefabricinteriors.co.uk

2. Personal Information We Collect

We may collect personal information when you:

  • submit an enquiry or contact form;
  • request a quotation or initial guidance;
  • arrange a telephone, video or in-person consultation;
  • provide room dimensions, photographs, plans or project information;
  • discuss fabric preferences or installation requirements;
  • correspond with us by email or other agreed communication methods;
  • enter into a contract with us; or
  • visit and use our website.

Information may include:

  • your name;
  • email address;
  • telephone number;
  • property or project location;
  • room and project details;
  • photographs, plans, drawings or measurements supplied by you;
  • fabric and design preferences;
  • quotation, order and payment information;
  • correspondence relating to your enquiry or project; and
  • any other information you choose to provide.

When you use our website, limited technical and usage information may also be collected, such as browser and device information, pages viewed, session information and approximate geographic information.

3. How We Use Your Personal Information

We may use personal information to:

  • respond to enquiries;
  • provide initial guidance;
  • prepare quotations and proposals;
  • arrange consultations or site visits;
  • review room details, photographs, drawings and measurements;
  • advise on fabric and finish options;
  • order and coordinate project materials;
  • schedule and carry out installation work;
  • communicate with you about your project;
  • process payments and maintain financial records;
  • provide aftercare or respond to concerns;
  • maintain appropriate business and project records;
  • operate, secure and improve our website;
  • understand how visitors use our website; and
  • comply with legal, regulatory, accounting and tax requirements.

We do not sell your personal information.

4. Our Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Contract and pre-contractual steps

We process information where necessary to:

  • respond to a request for a quotation;
  • take steps you have requested before entering into a contract;
  • prepare and administer your project; or
  • perform our contractual obligations to you.

Legitimate interests

We may process information where necessary for our legitimate business interests, including:

  • responding to general enquiries;
  • managing client relationships;
  • maintaining appropriate project and business records;
  • protecting and securing our website and business systems;
  • improving our services and website; and
  • dealing with enquiries, complaints or potential disputes.

We consider these interests against your privacy rights before relying on this basis.

Legal obligation

We may process and retain information where necessary to comply with legal, accounting, tax or regulatory requirements.

Consent

Where the law requires consent for a particular activity, such as certain non-essential cookies or optional communications, we will rely on your consent.

Where processing is based on consent, you may withdraw that consent at any time.

5. Who We May Share Personal Information With

We may share personal information where reasonably necessary with trusted service providers and professional advisers that support our business and projects.

These may include:

  • website hosting and website platform providers;
  • website form and enquiry-processing providers;
  • analytics and website-performance providers;
  • email and communications providers;
  • fabric, material and product suppliers where project information is required to fulfil an order;
  • installation personnel or specialist service providers involved in your project;
  • accountants, insurers, legal advisers and other professional advisers; and
  • public authorities or regulators where disclosure is required by law.

We only share information that is reasonably necessary for the relevant purpose.

Service providers acting on our behalf are expected to process personal information appropriately and securely.

We do not share personal information with third parties for their own unrelated marketing purposes.

6. International Data Transfers

Some of the technology and service providers we use may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer is made in accordance with UK data protection law.

Depending on the destination and provider, this may include relying on UK adequacy regulations or appropriate contractual and organisational safeguards.

7. Google Analytics

We use Google Analytics 4 to help us understand how visitors use our website and how the website performs.

Google Analytics may collect information such as:

  • pages viewed;
  • session and usage information;
  • browser and device information; and
  • approximate geographic information.

Where analytics storage is enabled, Google Analytics may use first-party cookies or similar technologies to distinguish users and sessions.

We use this information to understand website performance and improve the visitor experience.

8. Cookies

Our website uses cookies and similar technologies.

Some cookies may be necessary for the website to operate correctly.

We may also use non-essential analytics technologies, including Google Analytics 4, to understand website usage and performance.

Where consent is required by applicable law before non-essential cookies or similar technologies are used, they should only be activated after the required consent has been obtained.

You can manage your browser settings to control or delete cookies.

You can also review or change your analytics cookie choice for this website at any time using the "Cookie settings" link in the website footer.

9. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

The appropriate retention period will depend on factors including:

  • whether you become a client;
  • the nature and duration of the project;
  • warranty or aftercare requirements;
  • accounting and tax obligations;
  • contractual record-keeping requirements; and
  • whether information is required in connection with a complaint, dispute or legal claim.

Information that is no longer required will be deleted, anonymised or securely disposed of where appropriate.

10. How We Protect Personal Information

We take reasonable technical and organisational measures to protect personal information against:

  • unauthorised access;
  • accidental loss;
  • misuse;
  • alteration;
  • disclosure; and
  • destruction.

Access to personal information is limited to people and service providers who reasonably require it for legitimate business purposes.

11. Your Data Protection Rights

Depending on the circumstances and lawful basis being relied upon, you may have rights including:

  • the right to access personal information we hold about you;
  • the right to have inaccurate information corrected;
  • the right to request deletion of your information in certain circumstances;
  • the right to request restriction of processing in certain circumstances;
  • the right to object to certain processing;
  • the right to data portability where applicable; and
  • the right to withdraw consent where processing is based on consent.

These rights are subject to the conditions and exemptions provided by data protection law.

To exercise a data protection right, please contact:
studio@acelinefabricinteriors.co.uk

12. Complaints to the Information Commissioner's Office

If you have concerns about how we handle your personal information, please contact us first so that we have an opportunity to review the matter.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Further information is available at:
https://ico.org.uk

13. Automated Decision-Making

Aceline Fabric Interiors does not use personal information to make decisions based solely on automated processing that produce legal or similarly significant effects on individuals.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, website, technology or legal obligations.

The current version will be published on this page and the "Last updated" date will be amended accordingly.

Contact Us About Your Data

If you have questions about this Privacy Policy or wish to exercise any of your data protection rights, please contact: